Intuitively translate data to insights.

If your people are saying…

We’re no longer attracting our core customer base…

How can we differentiate ourselves from our competitors?

We’ve loads of data, but not enough insights that are useful…

Our consumer insight is weak, it’s not leading to compelling brands or products…

Intuitively translate data to insights through our flexible, elegant and creative Insight training workshop. Using our bespoke tools, techniques and behaviours, this course can be scaled for an organisational approach to insight planning and problem solving. Participants leave with a heightened awareness and capability to generate and communicate compelling insights.

What we’ll teach:
What you’ll learn:
  1. Your people will enhance their problem solving capability by translating data to meaningful customer understanding and behave with more insight.
  2. Learn the power of subconscious thinking, metaphor analysis and language re-expression to capture and articulate consumer insights.
  3. Craft compelling stories that inspire creative thinking.
  4. Discover how to translate raw data into insight platforms that fuel starter thoughts for brand, NPD or internal challenges.
  5. Secure wisdom around language and process needed for insight generation.
  6. Gain deep knowledge behind the psychology and science of insightfulness and how to develop personal and collective inspiration for the future.
  7. The importance of insight for successful idea Implementation Strategy.